Emerging Trends and Innovation in Sports Marketing and Management in Asia

Get EBOOK

Do you know that you can save money by getting the book Emerging Trends and Innovation in Sports Marketing and Management in Asia by Leng, Ho Keat in pdf version instead of buying one? We have the pdf version of the book Orphans of Islam available for free. Just click on red download button below to download Emerging Trends and Innovation in Sports Marketing and Management in Asia by Leng, Ho Keat for free.

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams.

Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Related Books: